Merchants Go Mobile with SLI
SLI Systems, a search services provider for e-commerce and digital content sites, today announced the availability of a hosted solution that enables websites to develop a mobile Web presence.
SLI Mobile features advanced search and navigation capability and a product page creation capacity which is built on the company's learning engine. The solution is compatible with major e-commerce mobile device platforms and utilizes product data already in its possession to deliver a mobile site.
“The mobile commerce market is poised to explode in the next year, yet many online retailers are not prepared to meet the demands of customers who want to shop with their mobile devices,” said Shaun Ryan, CEO of SLI Systems. “In our recent survey of e-commerce business managers, 80% said they had not yet created a mobile version of their website, yet 83% are already seeing traffic from customers who come to their sites via mobile devices. It’s clear that retailers need to act quickly to bring their business to the mobile market if they want to take full advantage of shoppers on the go.”
While SLI’s mobile commerce survey from earlier this year revealed that most retailers aren’t prepared to meet the demands of the mobile market, the survey also showed that online retailers do recognize the importance of coming to market with mobile options for their customers: 60% of online retailers surveyed said they believe a mobile commerce strategy is very important or important to their overall business, and 70% said they plan to launch an m-commerce strategy within the next two years.