Merger Creates "World's Largest Digital Performance Company"
Nothing can kill conversions more than a terrible user experience, which of course ranges from slow websites to one that is not optimized for the device being used to access the digital property.
Two companies – Dynatrace and Keynote – that offer solutions for both have merged into one company, creating, according to their press release, “the most advanced user experience and behavior monitoring business in the world.”
“Keynote and Dynatrace customers are driving the digital transformation of their industries,” said Dynatrace CEO, John Van Siclen. “Very early on, these companies recognized the importance of their customers’ and users’ digital experiences — to their bottom line and to their brand. Individually, Keynote and Dynatrace have been fortunate to be the partner of choice for such industry leaders. We’re very excited to bring our customers together under one umbrella and accelerate the value we can provide to all of them.”
It should be noted that no acquisition took place for this merger. Rather, both companies are part of private equity firm Thoma Bravo’s portfolio, and now they are merging Keynote into Dynatrace, creating the "world’s largest digital performance company."
“No customer will be left behind in this merger,” added Van Siclen. “No customer will have to ‘switch’ services.”
Both Keynote and Dynatrace customers will continue to run as usual and see additional capabilities.
For example, Keynote customers will gain immediate access to Dynatrace’s cloud products and, likewise, Dynatrace customers will gain immediate access to Keynote’s “Insights” consulting service.