Microsoft and Yahoo Renew Search Partnership
Microsoft and Yahoo have amended their search partnership.
Through the partnership the companies aim to improve the search experience, create value for advertisers and establish ongoing stability for partners. According to the companies’ announcement, the update reaffirms commitments made by both companies in their initial 2009 agreement, as well as includes changes to keep the partnership productive.
“Our global partnership with Yahoo has benefited our shared customers over the past five years and I look forward to building on what we’ve already accomplished together,” said Satya Nadella, CEO, Microsoft Corp. “Our partnership with Yahoo is one example of the diverse partnerships we’ll continue to cultivate in order to have the greatest impact for our customers.”
The update includes improvements in two core areas. For starters, Yahoo will have more flexibility to enhance the search experience on any platform because the partnership is non-exclusive for both desktop and mobile. Yahoo will also continue to serve Bing ads and search results for a majority of its desktop search traffic.
Additionally, the update will increase agility and sales focus. According to the announcement, Microsoft will become the exclusive salesforce for ads delivered by its Bing Ads platform, while Yahoo will be the exclusive salesforce for its Gemini ads platform. By integrating the sales teams with those responsible for engineering, both companies expect to be able to better service advertisers. It is also important to note that Microsoft and Yahoo plan to begin to transition managed advertiser sales responsibilities this summer.
“Over the past few months, Satya and I have worked closely together to establish a revised search agreement that allows us to enhance our user experience and innovate more in our search business,” said Yahoo CEO Marissa Mayer. “This renewed agreement opens up significant opportunities in our partnership that I’m very excited to explore.”