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Microsoft Extends its Reach with New Partnership

Posted on 6.04.2014

Playing second fiddle to your younger brother is no fun, just as Microsoft.

However, with their new partnership with Zoho, Microsoft has continued to extend its arms and do its best to leapfrog over Apple and sit atop Forbes list of The Worlds Most Valuable Brands.

Zoho, a company which offers online productivity and collaboration as well as business applications, has announced a partnership with tech giant Microsoft in order to jointly develop new mobile applications for business workers.

The first app to come out of this partnership is Zoho Books. The app helps users to track their cash flow, pay bills on time, manage their contacts and run reports. During the development of Zoho Books, Microsoft provided Zoho employees with assistance in app design and training in Windows technology. Microsoft has also partnered with Zoho in the marketing of the app since its release in the Windows Store.

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“Zoho and Microsoft see eye-to-eye on the importance of delivering easy-to-use mobile and web apps that help business people work more effectively,” said Sivaramakrishnan Iswaran, director of product management for Zoho’s financial apps.

Zoho Books is available on all Windows devices as well as on the iOS App Store. The app is free to download and comes with a free 14 day trial after which it is either $24 a month or $240 a year.

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