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Milestones & Acquisitions - Facebook, Amazon and More

Posted on 1.06.2013

■ Facebook acquired face-recognition technology company Face.com. The social network had been using this technology for some time but now has access to all of Face.com’s developers. In conjunction with the recent purchase of Instagram, this acquisition formally signals an interest in expanding the role of photos on the social network.

■ Amazon has purchased UpNext, a 3D mapping startup, for an undisclosed sum. The move means that Amazon will now be able to incorporate a 3D map application, which offers far more features than a standard 2D app, on its Kindle Fire tablet. UpNext technology could also be used for the smartphone that Amazon is rumored to be working on.

■ Link-shortening service Bit.ly recently announced that it has raised $15 million in new funding, let mostly by venture capital firm Khosla Ventures. This is hot off the heels of a major redesign for the company meant to establish Bit.ly as a discovery platform.

■ Oracle completed a purchase of social marketing platform Involver, and it’s expected to be added to the company’s cloud marketing suite once the deal is complete. Just prior to this, Oracle purchased another social marketing platform, Virtue, as well as Collective Intellect and Right Now in an effort to update its marketing product offerings.

■ Nielson has acquired advertising technology company Vizu to help measure online ad effectiveness. Without wasting time, this deal will immediately incorporate Vizu’s Ad Catalyst into Nielson’s ad measurement toolkit. In the future, the company plans to further integrate Vizu features into its tools and crossplatform products to leverage Vizu’s real-time data capabilities.

■ Dell recently made a number of major acquisitions, including enterprise management software company Quest Software, to the tune of $2.4 billion. All of Quest’s assets, such as its access management software, performance monitoring solutions, Windows Server management solutions, and database management systems, among others, will now be included in Dell’s new Software Group.

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