Miva Launches New Platform
Digital advertising network MIVA, formerly Findwhat, announced the launch of a new online ad platform intended to replace the company's PPC system in the US and EU.
Expect the new platform to include additional online advertising and marketing formats for advertisers and additional opportunities for publishers to monetize their content.
"As the online advertising market continues to mature, the needs of advertisers and publishers are also evolving. MIVA's new platform is intended to address these needs through completely updated technology that we believe will provide a significantly enhanced set of features and online marketing options for advertisers and publishers," commented S. Brian Mukherjee, SVP and Group Managing Director, MIVA Media.