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Mobile Ad Fraud Will Cost $100 Million in 2016

Posted on 9.22.2016

How much is your enterprise losing from mobile advertising fraud? It could be much more than you think.

Mobile attribution and marketing analytics providers AppsFlyer released data forecasting that app marketers will lose upward of $100 million in 2016 due to due to verified mobile app install and engagement advertising fraud.


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Highlights from the study, the findings of which are based on AppsFlyer's anti-fraud technology DeviceRank, include: 

+ The U.S. is the most targeted region by fraudsters, following (when factoring in mobile population) by Germany, Australia, China, Canada and the UK. 

+ Roughly 50 percent more fraud is perpetrated on Android, iOS is not immune and is often targeted heavily since, if successful, payouts tend to be far higher on iOS than Android for those perpetuating app install and engagement fraud.      

“As we’ve seen from our global study, fraudsters and scammers are growing increasingly sophisticated, tricking advertisers into paying for both installs and in-app engagement,” said Oren Kaniel, co-founder and CEO of AppsFlyer. 

“DeviceRank takes a radically different approach, cutting off fraud at the source and adding transparency to our industry in order to protect advertisers, our partners and the entire market. AppsFlyer is in a unique position to apply this game-changing technology and leverage our scale across the mobile industry, arming marketers worldwide with the best solution to combat fraud. We are excited to add DeviceRank to the AppsFlyer Active Fraud Suite, as we remain committed to fighting fraud and helping cleanse the app ecosystem of this problem.”

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