Mobile Ads Get a Local Twist
The advertising opportunities available on mobile are expanding everyday, and a new offering is helping brands increase in-store conversions.
Online-to-offline local marketing and commerce platform Retailigence has teamed up with mobile ad network Mojiva to offer a mobile-to-store advertising solution. The offering is powered by Retailigence’s local product availability and location data. The ad solution essentially allows brands to increase shopper engagement and in-store sales by targeting local customers with local ad campaigns. For instance, ad campaigns can be optimized to include local store product availability, which allows nearby shoppers to find new products at convenient retail locations.
“Forrester research shows 90 percent of retail sales occur in-store,” said Matthew Shevach, Retailigence’s senior VP ad solutions. “Our mobile advertising solution with Mojiva helps brands and retailers provide highly engaging mobile ads that also make it easier for shoppers to find and buy what they want at nearby stores. We’re combining the best of the online and offline shopping experience right to consumers.”
It is important to point out that the Mojiva ad network provides a monthly reach of more than 1 billion unique devices worldwide, with 270 million of those devices residing in the US. Plus, Retailigence has more than 12 million product items in its database, as well as covers thousands of brands and more than 100,000 stores.
"Improving mobile advertising experiences is Mojiva's highest priority, and partnering with Retailigence offers outstanding product, brand and store locator technologies for considered purchases and impulse buys,” said Jack Hallahan, VP of innovation at Mojiva. “Retailigence’s extensive retail store integrations ensure products are in stock at each store, which in turn drives confidence and higher conversion at point of sale. Retailigence helps brands and agencies localize their creative and build hooks to move upper funnel brand messages to lower funnel transaction opportunities, elevating mobile advertising as a key strategic consideration going forward. We are pleased to offer Retailigence to our growing roster of unique, relevant mobile innovations."