Mobile & Email: A Give and Take Relationship
Email has long been a popular form of digital communication, but as technology has changed the way in which consumers leverage email has also changed.
To help understand consumers tendencies, WeMail, a popular email app, has announced the results of its consumer email use survey.
The survey found that 63 percent of consumers say that email enhances their relationships on a whole, however, 30 percent also believe that that it can also damage relationships. What’s more, many respondents stated they are selective with the information they tell via email. In fact, 74 percent stated they prefer to deliver bad news in person and 70 percent of people said they prefer to deliver good news in person.
Another interesting finding from the survey was how consumers prefer to view and check their emails. 83 percent of those that responded stated they check their email with their smartphones most often, yet, 70 percent also stated that they will keep emails to respond to later on their computer.
"Our market research survey indicates that people are still completely dependent on email in all aspects, but they are eager for email apps on their smartphones to catch up with other mobile technology, said Phil Yuen, co-founder and CEO of WeMail.” “We aren't surprised by these results since emailing on mobile devices has traditionally been a frustrating experience, until now."