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Mobile Analytics a Quickly Growing Need

Posted on 4.24.2011

One area of the technology industry that is poised for explosive growth over the next two years is the mobile analytics sector. A recent report from Mobile Networks Insider found that more than 80 percent of brand marketers do not currently use mobile analytics tools, leading to incomplete or inaccurate data on campaign performance. Furthermore, while more than 90 percent of companies that provide mobile services want to incorporate mobile analytics into their business analysis, less than 20 percent actually do. As social media analytics providers are experiencing right now, the mobile space will soon be seeing enormous demand for companies that can offer the best analytics tools and services.

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