Mobile Analytics Firm Dives into Wearable Tech
With concepts like Under Armour’s color changing running suit making their way to the public, consumer’s interest in wearable technologies seems to be increasing each year.
From heart rate monitors to smart watches and Google Glass, wearable tech is no longer science fiction but reality. In 2012, the wearable tech industry was worth more than $2.5 billion and by 2018 it is the industry is expected to be worth more than $8 billion.
As the popularity of wearable tech increases so will the amount of companies that have apps available for download on the devices.
In order for companies to know whether or not their app is successful they need analytics, and that’s what AppData is offering. The application analytics company, which provides analytics for Facebook, iOS and Google Play app store, has announced that they now provide analytics for Glassware apps. Analytics provided by AppData include historical traffic data, demographic information as well as performance stats and trends. Also, AppData produces a traffic leaderboard where companies can check to see where they stand in relation to their competition.
“Google Glass is the next generation platform, and we’re positioning investors and developers to make the most of it,” said J. Scott Johnson, founder and chief technology officer of AppData. “We’ve baked in Glass app support, making it literally a point-and-click interface for users to learn more about app performance and giving our users another important vector to track mobile application success.”