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Mobile and Web Analytics Receives a Drag-and-Drop Makeover

Posted on 9.23.2014

Analytics are rapidly rising in the chain of importance for businesses.

With the amount of information that businesses receive on a daily basis they have no choice but to leverage a powerful analytics solution to keep their performance on track and their consumers happy.

Indicative, a young and growing business, announced the release of their new real-time mobile and Web analytics platform for businesses.

One of the features the young platform contains that may make it more enticing option is its drag-and-drop user interface. This feature allows businesses to quickly and easily add or subtract any metric they want without having to enter any complicated code. Another interesting feature for businesses may find as a compelling reason to leverage the platform is its segmentation capabilities. Indicative’s segmentation capabilities allow businesses to dive into any metric they choose without having to enter SQL or Excel data.

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“We built Indicative because it solved a massive pain point for us,” the company stated in their official blog announcement. “As engineers, marketers, product managers, and all around data geeks, we have tried every analytics tool there is. Starting from when we were a 3-guy-and-a-dog startup working from our kitchen table to growing so fast we kept running out of office space, every time we went looking for an analytics solution we ended up dissatisfied.”


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