Mobile App Loyalty Increasing
Data from Opera Mediaworks reveals that the share of time consumers are spending in-app is growing - and by most measures, growing dramatically.
The study found that in Q3 2016, users spent around 37 minutes each day in the top 100 apps - an increase of 21 percent since Q1 2016 when users spend 30 minutes each day. What's more is session times are longer, lasting an average of nine minutes, up 8 percent from the five-minute average session reported in Q1 2016. App sessions are also up, increasing from 3.6 sessions each day to just over four.
What's the reason for these increases? Many are suggested that the increased attention and loyalty is due to developers increasing adoption of engagement tactics such as push notifications and in-app messaging.
On the whole this is a positive development for mobile-app makers and content creators (at least those in the top 100 apps) who have long struggled to capture consumer attention in the overly crowded app market.