Mobile App Watch - January '14
Smartphones and tablets are influencing consumer shopping behaviors like never before. In fact, Adobe reports that during Thanksgiving weekend, more than 24 percent of online sales occurred on these devices, an increase of 118 percent from just one year ago. To understand just how shoppers are using these small screens, retailers should get familiar with the apps consumers leverage to make purchasing decisions and complete transactions.
Slice: This handy online
app helps consumers
track packages and
save money. The app
links to email inboxes
in order to find shopping
receipts and track shipments. What’s
particularly useful for shoppers is that the
app notifies them when there has been a
price drop on items they’ve purchased or
if a product has been recalled. Plus, Slice
provides consumers with insights into
their online shopping behaviors, including
which categories they purchase from most
often and how much they spend.
PriceGrabber: Consumers can use the PriceGrabber app to find the lowest prices for products. The app helps users find products from a variety of stores, including local merchants, as well as enables users to compare prices, check product reviews and view merchant ratings. Consumers can use their mobile devices to scan barcodes and set price alert notifications. Moreover, the app offers local deals for more than 160 U.S. metropolitan areas, as well as deals from group-buying sites like LivingSocial.
Wanelo: Wanelo is one of the most popular digital shopping communities around the ’Net. Community members post the products featured on this platform, which come from a variety of retailers ranging from big brands to independent merchants. Through the app, members can discover and share new products, as well as create wishlists. Plus, by clicking the “Buy” button on an item, consumers are directed to the item’s product page, which allows them to go from the discovery stage to the purchase stage with little friction.
Saviry: The Saviry shopping app helps users discover deals, freebies and sales. The platform highlights recent deals in numerous categories, including electronics, clothing, games, groceries and home essentials. Shoppers have the ability to vote for deals and view trending deals based on other users’ votes.