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Mobile App Watch - November 2012

Posted on 9.23.2012

Each month Website Magazine editors profile several of the top mobile application recently made available. To suggest an application for a profile in an issue of Website Magazine, just get in touch with our editors at or visit to see what's on our digital radar! 


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Need analytics when you’re away from your desktop? If the answer is yes, you might want to check out the new iPad app from Webtrends, which offers insights into trending data from websites, including Facebook, Twitter and YouTube. The free app provides current Webtrends customers with an extension of the company's digital intelligence solutions, but is also available for digital marketers who aren’t currently Webtrends’ clients. The app enables all users to input their Facebook, Twitter and YouTube account credentials in order to view an iPad-optimized display of relevant data from these properties. It is also important to note that the iPad app for current customers accesses and integrates data from Webtrends' Analytics 10 platform, which provides them with the opportunity to compare performance metrics and analytics across digital channels — including websites, mobile and social properties.


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Pinterest is in a mobile mindset. The pinboarding social network not only recently updated its iPhone app, but also launched free apps for the iPad and Android devices too. The Pinterest app for Android is compatible with smartphones and tablets, including the Kindle Fire. However, iPad users arguably have the best Pinterest experience yet, because this new app offers fresh ways to engage with pins, including allowing users to swipe the screen to resume browsing after viewing a pinboard, as well as the option of using the embedded browser to view what other people are pinning from various sites throughout the Web.

Adobe Ideas

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Keep a digital sketchbook of ideas with you on the go with Adobe Ideas. This $9.99 app allows users to create, save and share sketches with their mobile device. With Adobe Ideas, users can sketch using vectors, re-use specific colors with the Eyedropper tool, as well as use and save multiple color themes. Each sketch can be made with up to 10 drawing layers, and users also have the ability to adjust layer opacity. Artwork can be shared to Adobe Creative Cloud, so that users can further refine their sketches with Illustrator, CS5 or CS6. These can also be emailed as a PDF for editing in Photoshop.


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Get organized with Notability — a note-taking iPad application that integrates handwriting, PDF annotation, typing, recording and organizing into one mobile app. Notability includes word-processing features, such as outlining, text boxes and spell check, as well as incorporates linked audio recording capabilities into its services. The app can also be autosynced with the cloud, so that notes are always backed up and can easily be shared. Additionally, Notability offers users the ability to organize their notes and insert media, such as pictures, if desired.

Hours Time Manager

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Start visualizing your daily habits with this time management app. The $4.99 Hours Time Manager app enables users to set up a plan by entering a rough outline of their day. Then, when users start a project throughout the day, they must use the app to check in and start a timer. At the end of the day, users can look at charts and graphs to view how the hours of their day were spent. All activities fall into one of five categories — sleeping, binding (time spent on areas we can't change like commute, working, etc.), invested, wasted and unexplained hours — so that tasks are easy to input and the graphs are easy to read.


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Never find yourself without an important document again. This free app enables users to access all of their data from their desktop computer at anytime. Similar to other cloud storage services, SugarSync provides users with 5 GB of free cloud backup that can be used to sync files, share folders and access data directly from your mobile device. Additionally, users can leverage SurgarSync to stream their entire music collection, as well as back up or sync their photos and videos across devices.

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