Mobile App Watch - September '14
LinkedIn is bolstering its mobile app portfolio – which already includes the LinkedIn, Job Search, Pulse, SlideShare and Recruiter apps – with the addition of the LinkedIn Connected app. The new iOS app aims to help professionals build better relationships by providing relevant and timely reasons for users to reach out to their connections, such as congratulating a connection on their work anniversary or new job.
Foursquare’s updated discovery app was officially launched in Aug. 2014. The app no longer features check-in functionality (which has been moved to its Swarm app), but now delivers a more tailored experience as it learns from each user’s “tastes,” social connections and preferences over time. With this data, Foursquare is able to deliver personalized recommendations to users based on their specific locations.
List items for sale on Amazon and respond to customer messages while on the go by downloading the Amazon Seller app for iOS. The app also enables merchants to manage inventory, update product pricing and estimate the profitability of items before putting them up for sale. Merchants can even leverage the app to contact Seller Support and obtain secure access to their accounts.
Instagram aims to take a bite out of rival Snapchat’s user base with the release of its spin-off app Bolt. Instagram’s latest foray into the mobile market allows users to send pictures and videos with overlaid text to any member of their contact list by touching an overlaid circular photo of a contact for a picture or holding for a video.