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Mobile Apps are a $30 Billion Big Business

Posted on 11.25.2012

Mobile applications are a $30 billion business, according to new Market Data from ABI Research.

The market intelligence company reveals that cumulative mobile app revenues are forecasted to pass $30 billion by the end of this year, which is nearly double the amount that was reached by the end of 2011. The cumulative revenue includes money made from pay-per-downloads, in-app purchases, subscriptions and in-app advertisements.

“Consumers’ high interest in apps has for a long time been obvious from download volumes, but it’s 2012 that will go down in history as the year when the economic side of the business finally took off,” said ABI Research Senior Analyst Aapo Markkanen. “We’re no longer talking only about a short-term gold rush. Apps have become a major digital industry.”

It is also important to note that even though Apple was the catalyst behind monetizing mobile applications, Markkanen claims that Android developers are estimated to receive about one-third of annual app revenues.


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