Mobile Design Done Right: 7 Brand Examples
Executing a comprehensive mobile strategy goes far beyond just optimizing your website for mobile devices.
Now days, consumers interact with brands through a variety of mobile touchpoints, including emails and applications. To complicate matters, consumers expect top-notch performance from every channel they access a brand on, which means companies need to step up their mobile games or risk losing their customers to the competition. This is why it is important to keep the user experience top of mind when extending your brand’s presence to the "small screen".