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Mobile Developers Take Warning of Google's New Search Announcement

Posted on 7.14.2014

It is expected that by the end of 2014 there will be 1.75 billion smartphone users in the world.

Considering the sheer amount of smartphones in the world, it is nearly impossible to overstate the importance of mobile in business today.

Waiting for a website to load on a mobile device takes time, rarely does a Web page load as quick on mobile devices as it does on desktops. As if longer load time were not enough, many pages have elements or features that do not load at all because they are not supported by whatever device the user is on. Now, Google aims to make this frustration a thing of the past.

Google has announced that they will now include a brief alert underneath its mobile search results when a Web page may contain an element or feature that cannot be loaded on their device. In their blog, Google uses Adobe Flash as an example.


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Flash is used on 13.5 percent of all websites but is not supported by iOS or Android devices running version 4.1 and higher. Underneath the name and the URL of the website there is a brief alert in grey text that states “Uses Flash. May not work on your device.”

At the end of their blog post, Google recommends that developers consider using HTML5 to create mobile optimized websites because it is supported by all devices.

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