Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2
A new report from Movable Ink indicates that while email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions.
Movable Ink's Q2 "US Consumer Device Preference Report" reveals that 68 percent of emails were opened on a mobile device, with the iPhone generating 42 percent of email opens. Opens on the desktop however, sat at just over 32 percent.
Perhaps most interesting however is that the report indicated that nearly 53 percent of all conversions were on the desktop in Q2. That's a shift from Q1 when there were more email conversions from mobile devices.
There are the usual variations by vertical, but the takeaway should really be that while mobile is clearly a major factor in the digital experience, it's not time to abandon the desktop just yet.