Mobile Had a Huge Impact on Cyber Monday
The Cyber Monday numbers are in, and data shows that mobile had a huge impact on conversions.
In fact, Shopatron reveals that Cyber Monday sales saw year-over-year (YOY) gross merchandise value (GMV) increase by 52 percent. And the rise in sales appears to be fueled by smartphones, with mobile transactions accounting for 20 percent of Cyber Monday order volume, which is a 54 percent increase from last year.
In addition, promotions continue to have a big impact on Cyber Monday sales, with 46 percent of Shopatron Manufacturer orders being tied to a promotion. In fact, 37 percent of Shopatron Manufacturer orders were tied to a free shipping promotion, which further shows that eliminating shipping costs influences purchasing decisions.
“Today’s shoppers are more digitally sophisticated than ever before,” said Founder and CEO Ed Stevens. “ Shopatron’s efforts to streamline the shopping experience across channels – on mobile phones, in-stores and online – are successfully driving e-commerce sales and strengthening customer loyalty for its clients.”