Mobile Inspiration - September 2012

:: Discover what companies are inspiring their users with mobile Web and application experiences that are both practical and compelling and how any enterprise can benefit from a more connected mobile world. ::

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Below you will find the the table of contents for the September 2012 edition of Website Magazine. The feature article, "Mobile Inspiration" offers insights into how companies are inspiring their users on the Web and how any enterprise can benefit from a more connected mobile world. As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design & Development, Software and more), essential techniques and trends are covered as well. The September 2012 edition is a "special issue" and distributed exclusively to our professional-level members. .

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FEATURE: Content @ Work
Discover what companies are inspiring their users with mobile Web and application experiences that are both practical and compelling, how leading brands motivate users to interact, and how any enterprise can benefit from a more connected mobile world.

Website Magazine Departments
- Enterprise Ready: Crowdsourcing and the Future of Work
- Small Business Lab: Local Ranking Factors 2012
- Top 50: Analytics Solutions
- Mastering Search: Semantic Optimization Opportunities
- E-Commerce Express: EU Privacy Law Implications
- Design/Development Digest: Readability for Developers
- Commentary: Lose Control to Gain Control

Insights on Facebook Advertising
With a recent study crowing Facebook the king of all display advertising, many marketers have reservations about putting their ad dollars into the social network. Do they need to be concerned? Not if they’re doing it right.

Learn the Jargon to Dominate Email Deliverability
Discover and familiarize yourself with the most important terms and phrases in the email marketing world, and you’ll be one step closer to dominating the deliverability problem (and your competitors).

The Glorious World of Event Tracking
The Web enables marketers to track everything — from the actual completion of a goal/conversion (e.g. a product purchase) to activity occurring on somewhat less significant elements - those that while not critical to the user experience do reveal important insights into the performance of a Web property.

The Hoopla on Hadoop
Apache Hadoop has entered the lexicon of Web professionals thanks to the big data explosion. But talking about Hadoop can be tricky, and that’s without considering all of the associated technologies and architectural mumbo jumbo.

Social Media Quality over Quantity
When it comes to social media, Internet marketers have stressed the importance of quality over quantity for a long time. While the rationale has always made sense, there was never much hard data to support the claims. Until now.

Customer Engagement and Smart(er) Video
Consumers are looking for engaging, personal interactions at every stage of the brand relationship; video delivering a differentiated, compelling experience that balances information and entertainment, user empowerment and satisfaction.

Who has the Best New gTLD?
Get ready to surf the Web on domain like .rent, .beer, and .trust. The first round of ICANN’s new gTLD registration process has ended, but the discussion of which is the best is just getting started.

Marketing to the Modern Web Woman
The modern woman is critical, calculating and a ruthless buyer, with money, power and influence to spend. If you’re not developing a digital presence and marketing messages with the ladies in mind, you’re missing out — and in a big way.