Mobile Inspiration - September 2012
:: Discover what companies are inspiring their users with mobile Web and application experiences that are both practical and compelling and how any enterprise can benefit from a more connected mobile world. ::
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- the leading magazine on Web business!
Below
you will find the the table of contents for the September 2012 edition of
Website Magazine. The feature article, "Mobile Inspiration" offers insights into
how companies are inspiring their users on the Web and how any enterprise can
benefit from a more connected mobile world. As in each edition of Website
Magazine, a wide range of topics (including Search Marketing, Web Design &
Development, Software and more), essential techniques and trends are covered as
well. The September 2012 edition is a "special issue" and distributed
exclusively to our professional-level members. .
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September 2012
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FEATURE: Content @ Work
Discover what companies are
inspiring their users with mobile Web and application experiences that are both
practical and compelling, how leading brands motivate users to interact, and how
any enterprise can benefit from a more connected mobile world.
Website Magazine Departments
- Enterprise Ready:
Crowdsourcing and the Future of Work
- Small Business Lab: Local Ranking
Factors 2012
- Top 50: Analytics Solutions
- Mastering Search: Semantic
Optimization Opportunities
- E-Commerce Express: EU Privacy Law Implications
- Design/Development Digest: Readability for Developers
- Commentary: Lose
Control to Gain Control
Insights on Facebook Advertising
With a recent study
crowing Facebook the king of all display advertising, many marketers have
reservations about putting their ad dollars into the social network. Do they
need to be concerned? Not if they’re doing it right.
Learn the
Jargon to Dominate Email Deliverability
Discover and familiarize
yourself with the most important terms and phrases in the email marketing world,
and you’ll be one step closer to dominating the deliverability problem (and your
competitors).
The Glorious World of Event Tracking
The Web enables marketers to track everything — from the actual completion of a
goal/conversion (e.g. a product purchase) to activity occurring on somewhat less
significant elements - those that while not critical to the user experience do
reveal important insights into the performance of a Web property.
The Hoopla on Hadoop
Apache Hadoop has entered the lexicon
of Web professionals thanks to the big data explosion. But talking about Hadoop
can be tricky, and that’s without considering all of the associated technologies
and architectural mumbo jumbo.
Social Media Quality over Quantity
When it comes to social media, Internet marketers have stressed the importance
of quality over quantity for a long time. While the rationale has always made
sense, there was never much hard data to support the claims. Until now.
Customer Engagement and Smart(er) Video
Consumers are
looking for engaging, personal interactions at every stage of the brand
relationship; video delivering a differentiated, compelling experience that
balances information and entertainment, user empowerment and satisfaction.
Who has the Best New gTLD?
Get ready to surf the Web on
domain like .rent, .beer, and .trust. The first round of ICANN’s new gTLD
registration process has ended, but the discussion of which is the best is just
getting started.
Marketing to the Modern Web Woman
The modern woman is critical, calculating and a ruthless buyer, with money,
power and influence to spend. If you’re not developing a digital presence and
marketing messages with the ladies in mind, you’re missing out — and in a big
way.


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