Mobile Matters for Today's Growing Business
In today's always-on society, it should come as no surprise that small business owners are rarely ever disconnected from their companies - and mobile is mostly to thank.
In fact, 78 percent of small business owners check their work email and documents from their mobile device while on vacation, according to Manta's 2015 Small Business Mobile Preferences Poll, released in July of this year. While this may sound bothersome for those running a business, 64 percent of them actually feel like they can enjoy their vacation more because of the connectivity enabled by mobile devices and applications. That is, of course, if they are able to take a vacation at all.
Manta's poll also found that 43 percent of small business owners will not have time to take a summer vacation this year, with the majority (29 percent) not doing so because they don't have anyone to cover their responsibilities while they are gone, followed by them not being able to afford it (24 percent).
Perhaps time off will be in the cards next year, however, as small business owners are relying on their mobile devices more and more to conduct business, with 27 percent of them doing so every day.
Besides phone calls and checking emails, small business owners most often use their mobile devices for scheduling appointments and communicating with clients (56 percent), followed by note-taking and managing to-do lists (30 percent).
To increase efficiency even more, small business owners should check out, "10 Startups That Help SMBs Increase Productivity" at wsm.co/10smbtools, many of which are mobile-based.
For additional ways to understand just how much mobile matters for growing businesses, check out the interesting stats on the right.
By 2016, mobile will account for 51 percent of digital ad spend, totaling $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year.
(eMarketer, April 2015)
Mobile phones drove 18 percent of all e-commerce orders in Q1 2015, up 59 percent from Q1 2014, indicating strong shopping activity on those devices.
(Demandware, June 2015)
When it comes to watching video, 45 percent of millennials prefer watching on their mobile device rather than on a laptop or desktop computer. Further, 80 percent of them find video helpful when researching a potential purchase.
(Animoto, June 2015)
Based on an analysis of billions of emails sent in the first quarter of 2015, mobile clicks now account for 45 percent of all email clicks, up 10 percent from the previous quarter.
(Yesmail, June 2015)
Facebook's mobile advertising revenue represented approximately 73 percent of its total revenue for the first quarter of 2015, up from roughly 59 percent in the first quarter of 2014.
(Facebook, April 2015)