Mobile Movers & Shakers
Desktops are not necessarily going anywhere in the near future, but it’s quite difficult to deny the importance of mobile within today’s ‘Net ecosystem – and today’s smartest brands are taking notice (and increasingly, action)
A recent survey from Affable Digital revealed that 59 percent of respondents (which included such notable brands as Rolex, Audi and Nestlé) planned on increasing their mobile advertising budgets by more than a quarter in 2014 - with 20 percent intent on doubling it. This doesn’t mean, however, that digital enterprises are completely comfortable operating in the mobile world (at least not yet). In fact, 57 percent of those surveyed indicated they were unsatisfied with their current mobile strategy – with the lack of quality data and the ubiquity of mobile seen as the primary barriers to understanding its role and how it can be applied to their enterprises’ digital initiatives.
Fortunately, there is no shortage of mobile-focused solutions – including those for advertising/marketing, analytics, testing/optimization and design/development – to support today’s enterprises in their pursuit of cross-channel success. In this edition of Website Magazine’s Top 50, readers will find some of the most popular platforms, solutions and tools available in the market today to make mobile work for their own benefit and the benefit of their prospects and customers.
As you might imagine, there are thousands of additional offerings readily available to support a brand’s future mobile initiative. Check out Website Magazine’s Mobile Matters channel on the Web at wsm.co/mmatters14 or explore these companies in greater detail in the Digital Resource Directory at WebMag.co.
App Annie introduced its Advertising Analytics service in early May ’14, which enables developers to connect revenues and downloads from iOS, Android and Amazon app stores with advertising data culled from different digital advertising platforms. The same month, App Annie acquired Distimo, a mobile analytics company.
Popular mobile advertising platform Millennial Media is growing its Millennial Media Exchange platform (MMX), as the company unveiled a new set of targeting features earlier this year as well as announced the program’s expansion into 20 new countries.
Twitter is continuing its mobile momentum, announcing that its MoPub ad network now reaches 1 billion-plus iOS and Android users monthly. The social network also recently began rolling out its mobile app ads - units that take users to app downloads or the apps themselves if installed.