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Mobile OS in the U.S.: Android vs iOS

Posted on 1.10.2017

It's useful for digital designers and marketers to understand consumers' preferences when it comes to smartphone operating systems (OS). So, what's happening in the mobile device market? Which smartphone OS is leading from a pure sales perspective? Let's take a closer look.

The latest smartphone OS sales data from Kantar Worldpanel ComTech shows Android sales declined in the U.S., Great Britain and France, as iOS continued to make gains across most regions in the three months ending Nov. 2016. That is the sixth consecutive period of decline in the U.S. for Android.

While Android decreased in the United States over the past year, the brand-new Pixel phone by Google made strong gains, rising to 1.3 percent of sales in the three months ending Nov. 2016, with more than half of that business done through Verizon, according to the report.

iPhone 7, iPhone 7 Plus, and iPhone 6s were the three most popular smartphones in the U.S. at the beginning of the holiday period, for a combined 31.3 percent share. The Samsung Galaxy S7 and S7 edge were the fourth and fifth best-selling phones in the U.S., with Samsung capturing 28.9 percent of smartphone sales.

This data may influence how you design and market mobile experiences (be they apps or websites) and so it's important to remember from a strategic standpoint.

One of the more interesting data points in the report is that Japan is the only country where iOS leads Android.

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