Mobile's Future is Augmented

Pete Prestipino
by Pete Prestipino 05 Feb, 2014
Mobile's Future is Augmented

Annual revenues from mobile augmented reality (AR) services and applications are expected to exceed $1 billion by 2015 (up from $180 million last year according to a new report from Juniper Research. 

 

Juniper found that games (which accounted for more than 40 percent of AR downloads in 2013) will continue to deliver the largest revenue stream, but the report indicates that AR will increasingly be deployed within mainstream lifestyle, enterprise and general entertainment applications. Juniper suggests that each of these sectors should achieve annual mobile AR revenues in excess of $1 billion within 5-6 years.

 

The report, Mobile Augmented reality: Smartphones, Tablets and Smart Glasses 2013-2018, highlights that revenues will be driven primarily by smartphones but that their was "considerable potential" for AR app monetization through smart wearables such as Google Glass. Take a minute below to share with other Website Magazine readers how your enterprises is approaching augmented reality (if it is at all) and whether opportunities exist for wearable hardware solutions like Google Glass.

 

 
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.