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Mobile's Impact on Commerce (INFOGRAPHIC)

Posted on 9.18.2013

A new infographic from Affiliate Window is helping merchants better understand the impact of mobile, revealing that tablet sales are expected to overtake laptop sales by the end of 2013.

The “Making Sense of Mobile” infographic predicts that there will be more mobile phones than people by 2014. In fact, 62 percent of people in the UK already own a smartphone, and 58 percent of people check their mobile devices every hour. And even though those metrics prove that mobile plays a vital role in connecting people to the digital world, only 1 in 3 advertisers actually have a mobile site.

Outside of general usage stats, the infographic also sheds light on mobile commerce, revealing the top five reasons that people don’t make purchases on mobile are because of security concerns, the small screen size, not enough details, the process takes too long and it is hard to compare products. That said, when people do make a purchase on their mobile device, 37 percent are located at home. Plus, 65 percent of searches on mobile phones continue on a tablet or desktop. And even though some people are hesitant to make a purchase on a mobile phone, many are leveraging these devices to help them make spending decisions. In fact, consumers use their smartphones to find store locations while on the go, to discover product information, obtain promotional codes and to compare prices.

In order to reach the fast growing mobile customer segment, Affiliate Window suggests implementing mobile display campaigns powered by geotargeting. By doing so, merchants can reach their target audience when they are browsing the Internet nearby the merchant’s brick-and-mortar store. In addition, Affiliate Window stresses the importance of having a mobile site so that customers can access your business online, regardless of their preferred device.

Learn more, including some metrics regarding the performance of mobile devices in August 2013, by checking out Affiliate Window’s infographic below:

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