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Mobile Sales Grow 60 Percent-Plus During Cyber Week

Posted on 12.17.2013

The results are in...and an unprecedented amount of transactions were conducted on mobile devices during Cyber Week according to data collected by Performance marketing network Rakuten LinkShare. In fact, mobile commerce contributed to Rakuten LinkShare's double-digit year-over-year (YOY) growth during the same period. 

The company reported the following results for each of the biggest online shopping days of the year.

Thanksgiving

Same store sales increased 48 percent YOY.

Overall mobile sales increased 85 percent YOY.

Smartphones represented 6.8 percent of sales, which is 162 percent YOY growth. 

Transactions conducted on tablets were 12.8 percent of sales, representing a 60 percent YOY growth.

Black Friday

Same store sales increased 44 percent YOY.

Overall mobile sales increased 64 percent YOY.

Smartphones represented 5.3 percent of sales, a YOY increase of 121 percent. 

Tablet transactions represented 11.9 percent of sales, a 47 percent YOY increase.

Cyber Monday 

Same store sales were up 41 percent YOY.

Overall mobile sales increased 60 percent YOY. 

Smartphones represented 4.2 percent of sales, a YOY increase of 110 percent.  

Tablet transactions were 9.4 percent of sales, a YOY increase of 46 percent.

The top grossing categories throughout each of the days included computers and electronics, apparel, and video games.

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