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Mobile Sales that Much Bigger in June

Posted on 7.01.2013

Transparency is everything in the performance marketing space. And, since sales through mobile devices are climbing (including tablets), it has become increasingly important for mobile tracking to be added to advertisers' sites to ensure publishers are being fairly rewarded for the sales they are driving through mobile handsets.

Over the past few years, mobile commerce has been a major focus for Affiliate Window. As part of this ongoing initiative, the performance marketing network releases monthly mobile updates. Its latest mobile and m-commerce stats from June are some of the most interesting ones yet, as June saw Affiliate Window reach the point where they have generated more mobile sales this year than the whole of 2012. Other headlines from the report include:

**One in every five sales throughout June originated from a mobile device

**One in every 12 sales was generated through a mobile handset

**Nearly 200 clicks per minute were generated through mobile handsets in June

Other key stats include:

**20.89 percent of all sales were through mobile devices (inc tablets) – up from 18.16 percent in May

**8.52 percent of sales if we strip out tablets – up from 7.50 percent in May

**20.70 percent of traffic came through mobile – down from 22.31 percent in May

**13.67 percent if tablet traffic is stripped out – up from 13.61 percent in May

**Mobile traffic is converting at 3.07 percent - up from 3.84 percent in May

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