Mobile Search Insights - 49% Make Mobile Purchases
Performance marketing agency Performics last week released results from its 2011 Mobile Search Insights study.
The study revealed that of people using the mobile Web at least weekly, more than half (57 percent) use the mobile Web more than once/day, with more than three quarters (77 percent) using mobile search more than five times in the last month.
It's not just the frequency that is important however, but also the satisfaction and adoption of mobile search. 75 percent of respondents saud that mobile search makes their lievs easier and 53 percent said access tomobile search has changed the way they gather information.
“Mobile paid search has surged as a percentage of overall paid search spending for our clients, particularly over the last 15 months,” said Daina Middleton, CEO of Performics. “We expect March to be the double digit tipping point, when mobile paid search will represent at least ten percent of paid search impressions for all Performics clients.”
All that usage and value of course leads to one important thing - sales. 49 percent of respondents made a mobile purchase in the last six months. That's almost enough to make you rethink your mobile strategy entirely, right?