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Mobile - September 2014

Posted on 9.02.2014

:: The mobile channel is redefining digital initiatives. In fact, 80 percent of marketers using mobile believe their efforts on the channel do or will provide a return on investment, according to the 2014 State of Marketing report from ExactTarget, a Salesforce company. :


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Below you will find the contents for the September 2014 edition of Website Magazine. The feature article, "Follow the Mobile Leader" showcases some of the most popular, practical and powerful solutions and platforms for Internet professionals in pursuit of digital success.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The September 2014 edition is distributed exclusively to our professional-level members (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 

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FEATURE: Follow the Mobile Leader
The mobile channel is redefining digital initiatives. In fact, 80 percent of marketers using mobile believe their efforts on the channel do or will provide a return on investment, according to the 2014 State of Marketing report from ExactTarget, a Salesforce company.

Active Versus Passive Monitoring
While just understanding the value of website performance monitoring is an asset in and of itself, there remains confusion within the IT world as to the benefits and drawbacks that result from active and passive monitoring strategies.

Optimizing Conversions with Common User Scenarios
If you’ve ever run a marathon, you’re familiar with the term “hit the wall.” This is a point right around mile 20 where the body’s store of glycogen (energy) is depleted, leaving you exhausted and challenging your will to finish what you started.

D.A.T. Segmentation
Chances are good that the traffic you receive through the email channel is a major contributor to top-line digital marketing metrics (unique visitors and page views) and pure, bottom-line sales performance indicators (leads and conversions).

3 Reasons Your Affiliate Program is Stalled
It can happen to any major online advertiser with a mature affiliate program.

Analytics, Metrics & KPIs
Content marketing changed the approach many enterprises take to attract and retain customers in the digital world, but many are struggling to understand how the tactic is actually benefiting their brands’ bottom lines and that’s creating a virtual headache for digital media managers.

The Next Generation of Behavioral Data is Social
Since the dawn of sales, marketers have faced the challenge of delivering the right message, through the right channel, at the right time in order to influence purchase.

Online Surveys A Go-To Source for Today's 'Net Pros
When it comes to online surveys, what marketers don’t know can hurt them. Their biases and misconceptions can influence the questions asked, as well as the business decisions affected.

Explore more from Website Magazine's September 2014 issue:

Editor's Letter: Playing Follow the Mobile Leader
Net Briefs:
PLAs, Visa, Social Commerce, Squared, Snapchat, Gmail
Stat Watch:
Mobile Madness
Enterprise Ready:
4 Recipes for Enterprise Creativity
Small Business Lab:
Harness the Power of Blogs
Quiz Time:
Are You a Data Geek?
50 Top:
Analytics Software & BI Solutions
E-Commerce Express:
3 Merchants Winning with Mobile
Mastering Search: Technical SEO & the Speed Issue
Design & Development: Analytics for the Digital User Experience
Commentary: Making Phones Smart Again

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