Mobile Survival Guide: September 2015

:: Believe it or not, mobile still has not reached critical mass – at least from a business perspective. The barriers to adoption (time, money and expertise), however, are rapidly being eliminated. As enterprises take their first steps toward greater involvement in the mobile realm, they’ll need guidance on the key areas to address and some suggested practical solutions to not just survive, but thrive with their mobile presence. ::   

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Below you will find the contents for the September 2015 edition of Website Magazine. The feature article, "Mobile Survival Guide" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of mobile success.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The September 2015 edition is distributed exclusively to our professional-level members (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 

FEATURE: Mobile Survival Guide 
Believe it or not, mobile still has not reached critical mass – at least from a business perspective. The barriers to adoption (time, money and expertise), however, are rapidly being eliminated. As enterprises take their first steps toward greater involvement in the mobile realm, they’ll need guidance on the key areas to address and some suggested practical solutions to not just survive, but thrive with their mobile presence.

Holiday Video Ad Strategies 
Brands can deliver powerful experiences by adding interaction, personalization and additional content to their existing video ads.

Diagnosing Greedy Marketer Syndrome 
While it’s effective to run campaigns based on empirical data, only watching the bottom line is a sign a marketer may be infected.

Web Security Wake-Up Call 
With widely reported data breaches at top retailers, it seems inevitable businesses will be hacked, but it doesn’t have to be that way.

Cloud Myths Busted!
Despite cloud adoption rates growing dramatically, ambiguous definitions and outright myths still affect the decision-making process of many.

IoT and Its CLV Impact 
Higher customer lifetime values lead to greater profits, and with the rise of the Internet of Things, there are more opportunities to grow both.

Explore more from Website Magazine's September 2015 issue:

Editor's Letter: Quick Tips for Mobile Survival 
Net Briefs & App Watch: Funding Announcements, Article Previews and Web Highlights 
Stat Watch: A Warning Signal to Retailers 
Enterprise Ready: Driving Email Relevance and Revenue 
Small Business Lab: Product Customization  
Quiz Time: Tech Acronyms to Know 
Top 50: Business-Specific Software 
Mastering Search: Higher Rankings in App Stores 
E-Commerce Express: Do Retailers Really Need a CRM? 
Design & Development: APIs for Digital Optimization 
Commentary: The Web is Shrinking 

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