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Mobile Video to Surpass 693 Billion Minutes

Posted on 7.21.2011

A new study predicts that nearly 700 billion minutes of mobile video will be watched by 2015. The In-Stat study shows significant growth in usage of mobile video, not only with smartphones but also with tablets.

Some of the research findings show that videos are currently being watched more frequently on smartphones than on tablets, but that gap is expected to decrease in the future. The findings also show that tablet users are more likely to pay more for and watch longer videos.

Both types of users are prone to watch videos in a non-mobile environment, like at home. However, the choice in what video is watched differs considerably between smartphones, tablets and notebooks/netbooks. Differences include content length, genre and content acquisition.

Therefore, content providers need to customize their offerings for the targeted platforms.

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