Monetizing Apps Through Social Media
Mobile apps have come a long way since their inception and as app developers look to make them more profitable many look towards displaying ads within their creations.
Perion Network, a performance-based media and Internet company that helps montize apps and online content, has announced they have acquired MakeMeReach, a Paris-based social media advertising platform.
Through MakeMeReach, mobile app developers are able to scale their advertising campaigns on social media as well as help developers focus on optimizing their mobile ad campaigns. The company’s marketing platform is available for use as both a self-service and fully-managed platform. This mix gives app developers the ability to either create and optimize ad campaigns on their own or collaborate with MakeMeReach to manage and optimize their campaigns.
"We are very excited to become a part of the Perion team and look forward to leveraging the vast resources of Perion as we continue to work towards making AdsOptim, as part of GrowMobile, the world's best social media advertising tool," said Pierre-François Chiron, CEO of MakeMeReach. "Additionally, we believe that the European market offers significant opportunities for Perion and are excited to expand the company’s footprint across the continent while strengthening GrowMobile's social offering in the US market."