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Monetizing Video with Kaltura

Posted on 4.03.2014

Open-source video platform Kaltura has released a set of video monetization tools that includes in-player advertising - using both native players and server-side stitching - along with all forms of OTT monetization, Ads, Subscription Billing and Transaction Management, as well as Targeted Distribution and Syndication.

Kaltura's new Video Monetization Suite offers tools to address delivery of advertising, the playback experience in general as well as distribution. Video has for years been positioned as a digital salvation for many brands, but the opportunities to monetize the channel have been, on the whole, rather fruitless. Kaltura's solution obviously addresses many of the core issues and will likely be appealing to a broad cross-section of Internet professional.

"The main challenge for today’s media companies is transforming analog dollars into enough buckets of digital dimes," said Ron Yekutiel, Kaltura Chairman & CEO. “When the audience is highly fragmented in its tastes and cuts across territories, channels and devices, a hybrid and personalized approach to monetization ensures the optimal revenue yield. Kaltura’s approach is to provide media companies, aggregators and operators with the broadest range of capabilities, coupled with unrivaled video monetization expertise, allowing them to strike the right balance for their business.”

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