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Flood Your CRM with Customer Intelligence

Posted on 9.10.2012

In order to be a successful marketing professional, it is important to understand your clients’ business needs – and a new solution from FirstRain helps marketers do exactly that.

The B2B analytics software provider recently launched Performinator, which allows marketing and sales professionals to monitor customer intelligence within their existing CRM systems, social enterprise platforms, tablets and smartphones. 

Performinator helps transforms sales and marketing teams into well-informed customer intelligence “superstars”. This is because the platform delivers Web- and Twitter-based information that’s been fine-tuned for the specific sales and marketing strategy of each customer – meaning that users only see intelligence regarding their company’s top customers, the business lines and end-markets they sell into, as well as the important developments that signal money or danger. 

“FirstRain Performinator is a customer intelligence solution that’s so easy and so well tuned to your company’s strategy that for the first time, everyone on your team can understand your customers’ businesses as deeply as your superstars do,” says FirstRain CEO Penny Herscher. “The world’s best B2B sales and marketing teams deeply appreciate the business challenges and end-markets of their major customers in order to build relationships, identify risk and close revenue. With FirstRain Performinator, customer intelligence is instant, it’s easy and it’s everywhere.”

Take a look at the platform's three standard drop-in customer intelligence modules below:

Personal Intelligence Carousel – This module sits on the home page of, SharePoint or other social enterprise platforms, and allows individuals to select, view and share the intelligence of their top customers and markets that they want to see every day.

Market Landscape – This module provides a detailed view of the companies, markets and competitors that are influencing a user's business.

Account Snapshot – This module delivers a dynamically generated brief on any company within a user's CRM system.

It is also important to note that Performinator can be managed and accessed in most of the places users end up spending their work day – including CRM systems like and Dynamics, social enterprise platforms such as Microsoft SharePoint, Jive and Chatter, as well as mobile platforms like the iPad and smartphones.

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