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Monitor Mentions with Buffer Partnership

Posted on 12.18.2013

Social media management platform Buffer has announced a new partnership that makes it easy for users to monitor and publish brand mentions.

The partnership is with media monitoring company Mention, and it allows brands to monitor mentions and share them to social accounts via Buffer. Moreover, Mention can also be used to monitor industry keywords and competitors.

When users sign up for a Mention account, the first thing they should do is create a new alert, which requires the user to name the alert and add keywords to monitor. Plus, users have the ability to add extra keywords or phrases to monitor. Then, Mention pulls together matching results into an inbox view for users. From the inbox, users can view, favorite, archive and delete each alert, as well as create tasks for team members to respond to. It is also worth noting that Mention includes markers to help users understand alerts, including where the mentions come from, if the mention is positive or negative and flags for important mentions. When alerts are clicked on, Mention provides a detailed view of the alert, including threaded replies and information about the author.

It is also important to note that Mention offers data about mentions, including where a brand is mentioned most often and sentiment analysis. In order to use Mention with Buffer, users must add their Buffer account to the Mention platform, which can be done when creating a new alert. If there is an alert that a user wants to share, they simply need to click on the “React” menu and choose “Add to Buffer.” From there, users can choose which accounts to send the post to, when the post should be sent and preview what the post will look like. Furthermore, users can view their Buffer queue from inside their Mention account.

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