Monitor Your Entire Company with an All-Seeing Analytics Solution
Data is no longer just rolling in from brick-and-mortar stores or desktop website stores but instead from countless channels that consumers are using to engage with companies.
In order to best keep track of all the information they are receiving, companies have no choice but to leverage a powerful analytics solution that can deliver actionable information from the data.
SimilarWeb, an online competitive intelligence provider, has announced the release of a new comprehensive analytics solution called SimilarWeb PRO where users can receive information from desktop and mobile websites as well as insights from their apps.
Through their updated SimilarWeb PRO solution, users will be able to obtain key insights like the top keywords from search queries that are driving people to apps as well as the breakdown of paths users take inside app stores that result in app discovery.
SimilarWeb has used their new solution to analyze current mobile app trends and found a few interesting statistics. A few interesting findings include the term “Launcher” being the most searched for keyword in the Google Play Store as well as finding that Clash of the Clans is the top grossing app in more than 12 countries including the U.S. and the U.K.
“We live in a multi-device world where more often than not we are using apps, browsing websites and consuming media from different devices frequently at the same time. Only measuring and considering desktop website analytics creates a big blind spot about actual web usage. Today, with our new products, our vision to truly measure the entire web is a reality,” said Or Offer, CEO of SimilarWeb.