Moosejaw Launches Mobile E-commerce Video
Outdoor gear and apparel retailer Moosejaw has always stayed ahead of the latest trends in e-commerce, making it one of the most highly regarded innovators on the Web. Definitely a company worth watching to gauge new ideas and technologies, Moosejaw’s latest move is no exception.
To expand its overall online video initiative, Moosejaw has partnered with two companies to implement e-commerce video onto its mobile retail site. Moosejaw has been working with Invodo to create unique video content for its top products and optimize the videos for additional syndication through social media sites like YouTube and Facebook. Now, by adding the Mobile Presence platform from Unbound Commerce, the Invodo-produced Moosejaw videos will be optimized for delivery to Moosejaw’s mobile sites, allowing customers shopping from their mobile devices to also experience the benefits of seeing the company’s products in action.
“Implementing video on our mobile site was a no-brainer, as our customers expect a great shopping experience in the palm of their hands,” says Eoin Comerford, SVP of marketing and technology at Moosejaw. “Combined with Unbound Commerce, Invodo’s complete video solution delivers what our customers want.”
Invodo is a full-service e-commerce video solutions provider that creates high-quality content at scale and develops leading technologies to implement and deliver online product video on retail sites and other points of consumer influence. Unbound Commerce provides a way for Moosejaw to deliver a great mobile user experience to their customers and to deliver sales results for their business.
Another online video solutions provider, SundaySky, recently released a study called the E-commerce Video Report in which it examined video usage by the top online retailers. The conclusion was essentially that while 2010 was about experimentation in video on the part of retailers and about consumers embracing videos on a large scale, 2011 is going to be when the most successful retailers start scaling their video programs and really begin to leverage their potential in new and creative ways.
“Moosejaw is a wonderfully innovative retailer. It’s no surprise that it is leading the charge in introducing the convenience of e-commerce video to its mobile customers,” says Keith Leitzke, chief marketing officer of Unbound Commerce. “Both mobile and video are major trends in retail so the convergence of the two will be tremendously powerful.”