MoPub Native Ads Coming Next to... Twitter?
Twitter-owned mobile ad network Mopub has announced a programmatic-enabled native advertising solution for mobile apps.
The new product will provide publishers the opportunity to work directly with advertisers, promote their own features and apps, and potentially driveg more revenue from the nearly 100 demand partners on the MoPub Marketplace.
Native advertising has not been a scalable or accessible solution for mobile app developers to date, but since they offer publishers an opportunity to monetize an app without the interference of a supply side network and ads can designed so they match the content, they're of increasing interest to both publishers and advertisers.
Messaging app Tango for example is using two native ad unit presently - an expanded unit in the New feed and another compact version in the Chat tab.
“Working with MoPub means we don’t have put in the effort to create a custom solution from scratch for every advertiser that we work with — so we can focus on our app and our business," said Tango's Head of Advertising Richard Rabbat. "The MoPub Native Ad standard makes it easy for us to both work directly with advertisers like Supercell and with other advertisers on MoPub Marketplace. We’re excited to launch this with a partner that shares our vision to make advertising a great experience for our users and our ad partners.”