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More Evidence That Content is King

Posted on 8.09.2015

When it comes to getting the attention of today's consumers across the Web, content seems to be the way to go - at least according to content marketing technology specialists Zmags, which recently revealed the results of its State of Digital Marketing Survey 2015.

The survey indexed the attitudes of online marketers at 200 "blue chip" retail companies and found that 49 percent of the respondents indicate that content — creating rich media experiences — is the most critical factor in getting consumer attention.

Content was considered more important than all other key factors including:

+Context – delivering the right message at the right time, 20 percent

+Omnichannel – delivering content across multiple channels and devices, 17 percent

+Ease of purchase – making it easy for consumers to buy, 9 percent

+Speed – getting experiences to market fast, 5 percent

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