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Challenge: Micro Sites for Mom's Day

Posted on 4.28.2008

Happy holidays! Ok, so it's not a holiday today, unless you're playing hooky. Holidays across the world however provide an exceptional opportunity to increase your sales. And micro sites are an excellent (and brand-reinforcing) way to accomplish this.

A micro site is a separate page of a website or a unique website all it's own that has a distinct URL and theme different from your main website. This site is used to provide information about and promote something that is indirectly related to the main mission of your website. Micro sites are often called mini-sites but they serve the same purpose - informing and educating users on the relevance of one thing (like a holiday) to another (like the product or service being promoted.)

Micro sites can be very effective if they feature high-quality content. Micro sites should never be used to display the very same content as the primary website, and every effort should be made to prevent duplicate content between the two sites. And that shouldn't be hard to do, considering that the great benefit of micro sites is that they provide us with a forum to target by audience demographics, and more importantly focus our keyword usage. With Mother's Day fast approaching, now is a great time to consider creating a custom micro site (or two) to showcase products.

So, consider yourself challenged. If you create a micro site for Mothers Day (whether it's a subdomain or a independent URL) log in to comment and share your hard work (and link - WM features do follow tags). Mom will be so proud.

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