Movable Ink Helps Retailers Stay Relevant in the Inbox
Movable Ink reached a milestone over the Thanksgiving shopping weekend.
Accoring to data pulled from eDataSource, Movable Ink powered 88 percent of all contextual emails sent by retail brands on Cyber Monday, which ComScore revealed was the heaviest U.S. online shopping day in history. That said, Movable Ink actually achieved its highest volume day in company history on Black Friday, powering 538 million email opens with live content that changed dynamically at the moment of open.
“This massive milestone we achieved on Black Friday surpassed all expectations, and our ability to power this level of traffic is a testament to the hard work of the entire Movable Ink team,” said Movable Ink CEO Vivek Sharma. “While we recognize brands have choices for contextual emails, we remain committed to providing the most scalable and dependable platform for enterprises who can’t afford to have a hiccup during their peak season. This focus has helped us consistently remain the market leader in the space.”
By delivering contextually relevant messages, marketers are able to send live content that is personalized to subscribers no matter what time the message is opened. What's more, Movable Ink works with any email service provider to enable brands to build contextually relevant experiences into every campaign.