Move Fast to Target Shifting Consumer Mindset
Marketing technology provider Amobee has launched a new solution that will provide marketers the ability to target and deliver digital campaigns at key consumer "mindset moments" that are based online and offline data signals.
The new Amobee Triggers solution will provide an opportunity to launch campaigns based on specific weather conditions, sports scores (as well as overtime and wins/losses), changes in the financial markets, location activity, as well and changes in the volume of digital engagement, sentiment or social consumption.
Amobee counts several well known brands as clients including Kellog's, Allstate, and Airbnb. Eric Toda, Global Head of Social Media & Content, Brand Marketing for Airbnb said, "We are a brand that likes to have fun, be fearless and stay relevant in pop culture conversation. Our partnership with Amobee allows us to move fast and quickly engage with our social community which is paramount to building a brand that defines a generation."