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Movers & Shakers: Sprinklr in Focus

Posted on 7.26.2016

Enterprise social technology solution Sprinkler announced it has received $105 million in new funding, bringing the company's total funding to $239 million (with a $1.8 billion valuation). 

Currently operating in over 150 countries and with 1,200 employees across the globe, Sprinklr has quickly become one of the leading social media management platforms. 

According to the company, more than half of the Fortune 50 and 1,200+ brands including Nike, McDonald’s, Microsoft, P&G and Samsung use Sprinklr’s unified platform to help manage everything they do on social -- from listening to planning, publishing, engaging, analyzing and more -- across their enterprise, from marketing to customer care to sales.

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“Modern businesses are expected to have millions of conversations, simultaneously and at the speed of social, as they flow across dozens of different channels and in and out of traditionally disconnected departments. This complex new reality requires a new class of enterprise software that goes far beyond the customer relationship management systems and legacy enterprise technologies that were designed for a siloed, structured world,” said Ragy Thomas, CEO & Founder, Sprinklr. 

“With departments like marketing and customer care migrating to social and working together on the same platform for the first time, Sprinklr is quickly becoming the underlying infrastructure for the world’s largest brands to unify their front office and create real, human relationships with each one of their customers.”

Sprinklr made several acquisitions over the past year, which have added to its valuation. The company acquired the social visualization platform Postano in March 2016, audience segmentation and management platform Booshaka in November 2015 and location-specific text analytics software NewBrand in June 2015.

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