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Moz Unleashes New Spam Score Feature

Posted on 3.30.2015

In today’s search heavy world brands must constantly check to make sure they are in good standing with search engines, Google in particular.

Moz, a marketing software-as-a-service (SaaS) company, has recently announced the launch of a new project called Moz Spam Score.

To create the new feature, Moz examined a wide range of potential factors that indicated a site might be penalized or banned by Google. Out of all the factors studied, the SaaS company found 17 unique factors that show strong correlations with sites being penalized or banned. These 17 factors, called “spam flags,” are the basis for the new feature.

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According to Moz, sites with zero to four spam flags are at low risk of being penalized, sites with five to seven spam flags are at medium risks and sites with eight to 17 spam flags are at high risk. Some of the factors included in the Spam Score include low site link diversity, large number of external links, no contact info, a high ratio of anchor text compared to content text and external inks in navigation.

Currently users are able to only see their Spam Score inside Open Site Explorer but Moz states they plan to bring the feature to the MozBar and other tools soon.

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