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MP4 Video Format #Winning

Posted on 4.17.2012

Video encoding solution Sorenson Media released results from a survey of its own users which reveals that the MP4 video format leads a wide range of formats being used today for distribution on the Web and mobile devices.

A full 69 percent of users employ mp4 for the Web and 58 percent use it for mobile. A majority of respondents selected more than one format from the options provided according to Sorenson, revealing the broad diversity of formats in use today.

“While some of the results confirmed what we knew about how video professionals approach their work in this increasingly complex online video world, others were enlightening, including how broad and varied the use cases and formats were across the board,” said Peter Csathy, president and CEO of Sorenson Media.

Other highlights from the study include that as it relates to Web video specifically, there is still a high level of support for Flash (54 percent), QuickTime (45 percent), and Windows Media (34 percent), but emerging WebM format was selected by only 5 percent of respondents, underscoring its low adoption to date. For mobile video, Sorenson found that MP4 adoption outpaced all other formats including Flash at 16 percent, HTML5 just 16 percent shockingly, Windows Media at 9 percent, and WebM with 3 percent. In addition to the formats selected, 78 percent of respondents indicated that they use the H.264 codec to encode their video content.

“Standardization in online video is still far from reality, which means doing it right can get extremely complicated. It requires the best work of top professionals who can fully utilize and adapt solutions to the many tasks, tools and processes that make up their video workflows.”

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