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Multi-platform Mobile Application Suite from Reaxion

Posted on 10.27.2009

With 8 Years Experience and 100+ Successful Mobile Projects, Reaxion’s New Mobile Application Suite Packages Its Expertise into Turnkey Branded Mobile Applications from Concept to Market

Today, Reaxion releases its new multi-platform Mobile Application Suite, a set of services targeting brand owners, agencies, publishers and developers. Through the full suite of services, Reaxion creates turnkey branded mobile applications with end-to-end support, from creative concept and design, to marketing and lifecycle management. There are three ways companies can engage with Reaxion's Mobile Application Suite, either by building a new, branded application, sponsoring a mobile application or porting an existing application across multiple platforms to immediately increase their presence with mobile consumers.

Reaxion’s multi-platform capabilities help brand stakeholders reach a larger portion of the mobile market, beyond the iPhone, which according to the Gartner Group only represented 13.3 percent of the worldwide smartphone market in Q2 2009. Using its BRAVA™ development platform, Reaxion creates one code base then translates it to multiple platforms, including J2ME, BREW, iPhone, Windows Mobile, BlackBerry, Android, Symbian and PalmOS.

“There are tremendous opportunities to promote brands through mobile applications outside the iPhone market,” notes Colin Prior, CEO of Reaxion. “Reaxion has the experience and expertise to help brands, publishers and developers reach the entire mobile audience with engaging, effective, mobile applications.”

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