Must-Have Mobile Solutions for Merchants
Mobile commerce spending passed $10 billion in the first half of 2013 according to comScore - meaning as the holiday season approaches, there is quite a bit of revenue up for grabs for retailers on this channel.
In order to capitalize on the mobile market, however, merchants must fully embrace the channel in all their digital strategies. This moves far beyond simply offering a mobile-optimized site, but also fully mobile marketing campaigns. To get started, check out the five - you guessed it - mobile solutions below:
This mobile customer relationship management (CRM) solution from Vibes enables merchants to leverage real-time data for segmentation, targeting and personalization. In fact, merchants can create target lists based on demographic, preference and behavioral filters. Plus, the platform offers insights and analysis on program activity, including A/B testing and database engagement across mobile channels and campaigns.
Trumpia’s mobile marketing platform enables merchants to use text messages to reach their audiences at all times. The platform offers a variety of features to help merchants collect contact information from their audience, boost conversions, reward consumers and gather feedback. The platform’s Mobile Keywords feature, for example, allows merchants to collect information including mobile numbers, email addresses, names, demographics and more via Text-to-Join functionality. On the other hand, merchants can also boost revenue and customer loyalty through Trumpia’s mobile coupon and rewards features.
Merchants have no control over what device consumers will open emails on, which is why it is vital to make sure email campaigns are mobile ready. Luckily, GetResponse offers a responsive email solution, which enables merchants to choose from more than 500 responsive templates to create campaigns. In fact, the platform’s email creator even allows merchants to preview how the messages will appear on mobile screens before campaigns are sent.
The Belly loyalty platform enables merchants to give customers customized rewards, send out exclusive offers and even leverages Passbook location alerts, which remind local Belly members to visit nearby stores. In addition, the Belly platform integrates with email and social media campaigns, provides merchants with easy-to-access customer data, including weekly and total visits, new and returning customers and overall loyalty and growth.
Stipple’s new mobile app for iOS enables merchants to add content and context to images with videos, social profiles and more. The images can then be posted to Facebook and Twitter, and when a follower or fan engages with the image it displays the attached interactive content. Through this app, brands can make sure that they are permanently attached to their photos after they have been shared from a mobile device. Plus, Stipple offers engagement metrics so merchants can track how many times others have interacted with their images.