REVIEW: Naked Conversations
Robert Scoble and Shel Israel have written a unique, research driven work of art. Naked Conversations contains excerpts of hundreds of interviews about both best practices and mistakes of corporate blogs. It is a refined read that comes from multiple and diverse perspectives and tells amazing stories of both success and failure.
Highlighted are five success tips about blogging: talk — don’t sell, post often and be interesting, write on issues you know and care about, blogging saves money but costs time, and you get smarter by listening to what people tell you. All of these are interrelated. Blogs are also democratizing the media, driving increased corporate transparency and are rapidly rendering traditional corporate PR practices obsolete.
What about this book is important to your business? If you aren’t listening to your customers via blogging you are likely losing out on an opportunity to build brand loyalty, improve your product or service or worse, being ignored. And if your business doesn’t take advantage of blogging, the odds are ever increasing that someone else will.
The book’s best tip is “read a bunch of blogs before you start.” I couldn’t agree more. You learn about naming your blog and finding your voice, keeping it simple and showing your passion and authority for a topic. Blogs are easy to find by searching key words on blog search engines like Technorati, Sphere or IceRocket. If I had read this book before I launched my blog, it would be better in a number of subtle but important ways.
The main theme of this book is trust in the blogosphere. I emailed Shel Israel, who is still learning and innovating like all of us, and he says the word trust is mentioned in the book over 70 times — a little more than once every three pages. I commented that the foundation of the Internet is trust. The world craves and wants trust in all of it’s transactions. He responded, “I think you are right in that what’s going on is all about trust/not trust. I just didn’t realize that point when we were writing the book.”
David Dalka: David’s blog and contact information is located at daviddalka.com/createvalue.